THREE THINGS THAT EVERY BUSINESS NEEDS
The old saying “Build a better mouse trap and people will beat a path to your door”, may be true……but only if …
A gift for your Best Customers – Binding a Rug
We are always told to set ourselves apart from everyone else; to keep in touch with our customers; to do something to ‘Maintain’ our customers and on and on… What can we do?
It Is an Awesome Responsibility
~It may be your last job on Friday, it has been a long week and you want to get home, but for the customer it could be an event of a lifetime.
You Buy Carpet by the Year Not by the Yard
Most carpet selections are based on a square yard (or square foot) cost, color and looks. When you make your selection you should first determine how long you want …
The Verdict Is In
What does your jury say about you?
Many studies have been done about what makes juries believe witnesses. While educational degrees and certifications are important , when it’s all said and done, the biggest influence is …
Carpet Protector and Urine
Cleaning & Restoration Technical Bulletins,Consumer How to Care for...,General,Marketing 
No commentsWhen presenting the benefits of Maxim Advanced Carpet Protector to clients- I was asked, “Will Maxim Carpet Protector keep pet urine from staining my carpet?” I answered by saying …
Making a Rug With Multiple Borders
First off, some might simply say, ‘Why Should I Care? My name is not Bob Shaw. I clean rugs. I don’t make rugs’
You may never make a Custom Rug like the multiple border rug you can see in the video link below. But, there is real value in knowing about the possibility of ‘How to Do It.’ Let me share a few points that …
So just what is it you want to accomplish with your marketing?
Now that may sound at first like a dumb or naïve question. Get more sales, right? Unfortunately, way too much money is spent by cleaners and restorers on advertising and marketing with no more thought to what they want it to accomplish than a hope and a prayer it produces …
Years in the Making
Ed York, Jeff Bishop, Lee Pemberton, Claude Blackburn, Lloyd Weaver, Ralph Bloss and others, taught us amazing things. Things that until then, were secrets, like …
How much should I charge?
Probably the most commonly asked question we hear from professional cleaners is “how much should I charge?” While the often quoted answer is “whatever the market will bear” may sound cute, it does not really answer the question. Why? Because within every market; within every service offering; there are several …
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