What Makes a Company Great?
Great companies have many things in common. It’s like they’re using the same play book! By looking at these commonalities, we get clear indication of the basics or foundation of a great company. In turn we can work to develop these same qualities in our business. There are a group of Companies in …
THREE THINGS THAT EVERY BUSINESS NEEDS
The old saying “Build a better mouse trap and people will beat a path to your door”, may be true……but only if …
A gift for your Best Customers – Binding a Rug
We are always told to set ourselves apart from everyone else; to keep in touch with our customers; to do something to ‘Maintain’ our customers and on and on… What can we do?
It Is an Awesome Responsibility
~It may be your last job on Friday, it has been a long week and you want to get home, but for the customer it could be an event of a lifetime.
The Verdict Is In
What does your jury say about you?
Many studies have been done about what makes juries believe witnesses. While educational degrees and certifications are important , when it’s all said and done, the biggest influence is …
Making a Rug With Multiple Borders
First off, some might simply say, ‘Why Should I Care? My name is not Bob Shaw. I clean rugs. I don’t make rugs’
You may never make a Custom Rug like the multiple border rug you can see in the video link below. But, there is real value in knowing about the possibility of ‘How to Do It.’ Let me share a few points that …
So just what is it you want to accomplish with your marketing?
Now that may sound at first like a dumb or naïve question. Get more sales, right? Unfortunately, way too much money is spent by cleaners and restorers on advertising and marketing with no more thought to what they want it to accomplish than a hope and a prayer it produces …
Is Groupon for Everyone? Is it for you?
From Business Insider (www.businessinsider.com)
Groupon is a deal-of-the-day website that is localized to major markets in the United States and Canada. Launched in November 2008, the first market for Groupon was Chicago, followed soon thereafter by Boston and New York City and Toronto.
As of October 2010, Groupon serves more than …
Does your marketing message delivery system include videos?
Using video as a means of demonstrating the need for and effectiveness of your cleaning or restoration services is certainly not a new concept. Selling through video has been used by savvy cleaners and restorers for years. What has changed are the number of marketing delivery systems where video can …
The Most Consistently Successful Marketing Program, Ever!
If you think about it for a minute, virtually every marketing, advertising, and promotional strategy your cleaning and restoration company implements is either designed to acquire new clients or keep the clients you have already established. Study after study in our industry has demonstrated that the cost of acquiring a …
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