Still waiting for a signal to surge forward?
Not a week goes by these days where I do not hear about or read about another cleaning or restoration company who is just kind of treading water, waiting for a sign that the recession is over and it is ok to get agressive in building their business and surging …
What makes an effective client newsletter?
Countless professional cleaners and restorers can testify to the effectiveness and return on investment of sending out a periodic newsletter to their customer base. You won’t find too much disagreement about the value of doing a client newsletter. What you will find some pretty serious disagreement about is what should be …
“Marketing is just selling in advance.” – Joe Polish
Piranha Marketing Cash Creation Conference
Hundreds of cleaning and restoration professionals gathered in Mesa, Arizona last week to attend the Piranha Marketing Cash Creation Conference. Most likely, you already have a formed opinion in your mind about Joe Polish and Piranha Marketing. You may have a bias against training events where you …
Customized Spotters – A New Innovative Look
Customized Spotters
By now you are surely familiar with the concept of a customized spotter program for giveaway and/or selling. If there is one marketing tool that has been more successful than just about any other, it is a customized spotting program. Virtually every marketing expert in our industry has a …
Dealing with Urine Contamination
The #1 topic for carpet cleaners to discuss and ask about is pet urine It may involve the unpleasant odor, removing the stain, can the carpet be made sanitary again or some variation or combination of these questions.
Avoiding Financial “Gotcha’s”
Many times, the financing that you think are getting has many hidden terms and conditions, that can make the real amount you are paying difficult to determine and nowhere near what you were originally told.
I have outlined here many of the common “gotchas” or ways that commercial lenders can sneak …
Connections Report
I’ve just returned from the Connections convention and trade show in Las Vegas. The crowds were bigger than in the last several years. This seems to be a sign that the economy is improving …
Commercial Carpet Cleaning – What Are the Procedures?
When you read the title of this article, a particular commercial carpet cleaning job may come to mind. One professional cleaner may think of a restaurant that they clean on a regular basis. Another may think of a Class A Commercial Office Building. The truth is, commercial carpet cleaning covers …
Does Your Advertising Plan Need A Hitman?
Does Your Advertising Plan Need A Hitman?
John Braun owns Premium Carpet Care in Pensacola, Florida, and is the principal behind HitMan Advertising. I first met John many years ago at the Howard Partridge Roundtable. John seemed to be talking about Search Engine Optimization, Google, and Internet Marketing when the rest …
What does the carpet mill say about cleaning their carpeting?
There is a lot of industry discussion these days about cleaning recommendations made by carpet manufacturers and their effect on the professional carpet cleaner. Opinions are wide and varied. Some cleaners use a particular carpet mill’s recommendations as a key part of their marketing. They advertise or promote that their …
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