2 November 2010

The Federal Trade Commission Cracks Down on “Greenwashing.” Could Your Marketing Be Affected?

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“Greenwashing”  is defined as the “practice of making unsubstantiated or misleading claims as to the environmental benefits of a product, service technology, or practice.” Consumers are starting to figure out that greenwashing  is rampant; even to the point one of the most respected certification organizations is openly questioning how much …

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